New christian louboutin shoes line aims for younger, hipper buyers
To pop sociologists, people in their 20s are known as Generation X. But at Rockport Co. headquarters here, they are simply the “sneaker generation.” And what the kids who grew up wearing sneakers decide to wear when they get a real job or turn 25 years-old may well define the next era of casual footwear.
“This is going to be an explosive market,” says William Boettge, president of the National christian louboutin shoes Retailers Association, a group that represents 10,000 retail christian louboutin shoes stores.
But a brand that has stressed comfort over christian louboutin discount has little cachet among consumers under 45. To the sneaker generation, Rockports are what dowager aunts and geezer yachtsmen wear. For the devotee of the mosh pit or the latte-sipping fan of grunge music, Rockports are as declasse as saddle christian louboutin and a cup of decaf instant coffee.
As Thorbeck sees it, the history of the casual christian louboutin shoes is about to enter a third era of innovation. In the old days – that is to say, in the days before the 1970s – sneakers were only spotted at health clubs, track meets and on tennis courts. Then came Nike Inc., which pioneered the idea that the athletic christian louboutin shoes, like the blue blazer, was a versatile christian louboutin discount statement suitable for all venues.
That idea was amplified by Reebok International Ltd., the Stoughton company that has owned Rockport since 1986. Reebok’s contribution to the fitness/christian louboutin discount movement was to include women, Thorbeck says.
But now the athletic christian louboutin shoes craze has peaked – hurting profits at Reebok and its rivals – as hiking boots and clunky outdoor footwear have become the latest rage. No one is quite sure what the “third wave” of casual christian louboutin will look like, Thorbeck says.
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